William Penn Essay Example

William Penn Essay William Penn and the Quaker Legacy For many Americans, William Penn is just known as the Quaker leader who founded Pennsylvania and for his ‘Holy Experiment’. Penn’s achievements were far greater than just the founding of a colony. He had devotion and spirit and love for the Quaker sect and in turn spent his whole life trying to get others to see the good in Quakerism and create toleration for the religion. In the biography of William Penn and the Quaker Legacy, John Moretta asserts that William Penn is one of the most significant figures of American History and many of America’s principles were created in his time. On October 14, 1644 William Penn was born in London, England. His parents were Sir William Penn, an Admiral, and Margaret Penn, the daughter of Anglo-Irish parents. Sir William Penn was an esteemed member of the Royal Navy and just as his career kicked off, his son was born. Sir William Penn found himself having to decide between his family and England. As most Englishmen did, Sir William Penn chose England. His father believed that his main priority was to provide for the whole family, not help raise his son. This resulted in him not being present for the first two years of William’s life, a time in which he developed smallpox, permanently losing most of his hair which led him to wearing a wig for the rest of his life. The absence of Sir William in William Penn’s life would prove to be a common trait in both of them where in the future, Penn does the same with his own family. When Cromwell came into power Sir William Penn’s rank continued to rise and rise and he was recognized as a national hero with is success at sea. At one time Cromwell imprisoned Sir William Penn because he believed that he had disobeyed orders. We will write a custom essay sample on William Penn specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on William Penn specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on William Penn specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Sir William Penn was embarrassed at his questioning of judgment and decided to move the family to Ireland. While his father was off at sea, William Penn attended Chigwell School. William was brought up with a fine education, learning Latin and Greek and receiving both â€Å"a classical as well as a practical education† (Pg. 7). Since Penn never bonded with his father he never gained his father’s characteristics of lust, manliness, and power for success. Instead, he was more reserved and quiet. It is believed that since William Penn was rejected from his father, Quakerism seemed so appealing to him. Penn, even at an early age, had an interest in religion. By the time he was 13 he was convinced that he was â€Å"destined to lead a holy life† (Pg. 14). He was introduced to Quakerism when Thomas Loe, a Quaker preacher, came to Ireland to spread the Quaker message. William became very interested in the religion, and when he grew up he left the Anglican Church to become a Quaker, and became the most influential person for that religion in history. Thomas Loe had impacted William Penn’s in a way that would change his life The Quaker religion differed from other religions. The religion rejected external forms of worship and believed that the way to create a relationship with God was created within you. They believed that getting close to God involved personal and emotional experiences that produced the ultimate bond between God and the Quaker. Quakerism rejected sacraments, liturgies, ministers, and prayers because they thought it interfered with their communication with God. They held silent services, until someone was spoken to by a divine spirit. One of the main characteristics of the Quaker religion was equality. No one person was more important than the other. Even in church they did not have ministers because they did not believe in church hierarchy. They all talked to each other and others in the same tone, regardless of their social status, and both men and women were thought of as equals. To the Quakers, man was perceived as good and were born to do good rather than evil, and therefore the Quaker’s were very forgiving people. Their main intent was to spread the Quaker faith. The only problem was that practicing their faith was something they did not want to hide. True evangelists, believed God called upon them to spread His word† (Pg. 17). Englishmen were dismayed that the Quakers would not follow the rules, and thus saw them as threats. Many Englishmen were hostile to the Quakers and treated them cruelly, from their bodies being whipped to tongues bored to being put in jail, and in most cases result was death. Although Cromwell had granted religious toleration for the Prote stant sects, Quakerism was the most pestered religion out of them all. Cromwell died, and so the Penn family returned to England. William Penn missed his life back in Ireland, but his father saw the move back as an opportunity for William Penn to become a man. Charles II became king and Sir William Penn was determined to make sure his sons became an interest in the king. Penn later attended Oxford, as most English gentleman did. Sir William Penn believed that Penn attending this college would complete the phase of him becoming a man. Penn, although, did not enjoy it as much as his father did. He referred to his college life as â€Å"hellish darkness and debauchery† (Pg. 22). He refused to associate with what he thought were troublemakers. His father on the other hand believed hanging around those people would make his son more of the kind of person he wanted him to be. His father wanted him to be involved in politics and business and have the lifestyle that he is has now. Sir William Penn discovered early on that his son was not going to grow up to be like him or maintain the family’s status. However, by William’s second year at Oxford, he became more comfortable with his surroundings and engaged in students called the dissenters. The dissenters were a small group who refused to wear the required dress and did not attend chapel service. They instead had their own meetings where they worshipped and attended lectures by a Puritan. Sir William Penn was not too pleased by his son’s new friends. As he became more involved with the dissenters, Penn found himself getting into more and more trouble and in the end was expelled from the school. Sir William Penn saw this as an embarrassment, and as a punishment to Penn, he sent his son off to France to learn how to become a true gentleman. During this trip Penn had an encounter with a Frenchman that demanded a sword duel. Penn revealed that he did not show force back because he believed that acting back was â€Å"worth the life of a man† (Pg. 25). He heard Thomas Loe’s and other Quakers words being repeated in his head and how it was wrong to take the life of someone because of a custom. The duel confirmed his feelings on how he viewed the world. His trip to France appeared as a success to his father. He returned a lot like a Frenchmen and his father believed he was now ready to be the heir and carry on his work. The first step was to attend law school at Lincoln’s Inn. His time there was simply to polish the education Penn already had. Sir William Penn later removed his son from Lincoln’s Inn and took him aboard the Royal Charles to witness him as the Great Captain Commander of the ship. This opened William Penn’s eyes and made him begin to appreciate what his father had done for his family. After several weeks Sir William Penn sent Penn back to England as a messenger to the King, a trip that served as Penn’s personal introduction to the King. As Penn started to settle in England, his eyes became exposed to the effects of Clarendon Code. Dissenters were being put in the stocks and being pelted with rocks. The group that was given the hardest time was the Quakers, especially because they refused to meet in secret. Quakers’ worship services were being raided and arrested all that were there. Even with these difficulties, the Quakers still met. Penn became more attracted to the religion because of bravery and the courage the Quakers showed. During the tragedy of the second plague, the Quakers helped people with anything they needed. They brought any relief they could and brought food for anyone in need, even though there was a risk of them getting sick or being attacked for the religion they chose to follow. The selflessness of the Quaker faith continued to inspire William Penn. In the year 1667, the Quaker religion inducted its newest member, William Penn. He turned his life around, and threw out his rich, extravagant lifestyle and traded it for a simple Quaker life. Penn knew no matter how much he wanted to be like his father, that that lifestyle was not suited for him. He decided to walk on earth unarmed, and gave up his sword. Embracing this religion was like social suicide because Englishmen hated the Quakers. Penn’s father became very displeased with his belief in this religion. Penn strongly believed it was not only the Quakers’, but his duty to defend their religion. This strong belief in his faith landed him in prison very frequently. While in prison he examined his own faith, and most of his time even under harsh conditions was spent writing the numerous books he published. When he was let out of prison, he left to Ireland. Penn and the Quakers refused to meet secretly, so as a result many Quakers were arrested and Englishmen used the Conventicle Act to harass the Quakers. Penn later went to court, trying to prove that the actions towards Quakers were unconstitutional. Meanwhile, as Sir William Penn aged, he handed over the responsibility of managing his estates in Ireland to Penn. After traveling through Ireland resolving his father’s property disputes, Penn joined and became the leader of the Society of Friends and fought for their freedom, much to Sir William Penn’s dismay. Penn’s religious choice to join the Quakers threatened his father’s relationship with the King. The King saw Quakerism as a threat to the monarchy. Penn’s dying father learned to accept the differences of his son’s life compared to his and before he died he forgave his son and made sure his son was still on the king’s good side. Penn travelled throughout Europe preaching Quakerism illegally. On one of his many travels spreading Quakerism, he met Gulielma Springett in the county of Buckinghamshire on his way to Ireland. Springett was the step daughter of Penn’s associate Isaac Penington. After years of having feelings for each other they declared they wanted to get married, and in 1672 finally married. They had eight children, and only three of their children lived to be adults. Penn stood by the Quakers and devoted himself to the religion. He dreamed of an England where there was no religious persecution. The Quakers actions in acts of civil disobedience had become a stratagem in a war to transform society, assert fundamental English rights to rid England of unjust laws. The Quakers organized meeting of sufferings; â€Å"a committee for legal defense of indicted Quakers† (Pg. 82). The meeting encouraged Friends to support election to parliament of pro toleration candidate. After dealing with years of harassment in England, the Quakers sought land where they could practice their religion freely. When a dispute over land holdings in West New Jersey between John Fenwick and Edward Billinge arose, the Quakers had Penn settle the dispute in England. After Penn divided the land, they chose him as leader of the colony because of his background and experience managing his father’s estates in Ireland. The Concessions and Agreements written for New Jersey were a model for the laws of that region that foreshadowed the structure Penn would later develop for Pennsylvania and, in many ways, the United States Constitution. The West New Jersey project turned out to be a success. The colony reported having fertile land and being stocked with goods. However, there wasn’t enough room for everyone. Quakers were coming from all over England, Germany, Scotland and Holland, places where Penn and other Quakers had been spreading Quakerism. In need of more land, Penn used his relationship with the King to petition for the land west of Delaware. Fortunately for Penn, the King had owed his father a debt and in turn granted the land to them. Pennsylvania was created. The Quakers had finally found a safe haven, where they could live freely and practice their religion as they wished. Penn was now the proprietor and considered the colony a â€Å"Holy Experiment†. He wanted to show England â€Å"that Quakers were God’s stewards, transforming the wilderness and its heathen into a land of milk and honey, populated with God-fearing Christians† (Pg. 107). With this in mind, Penn created a colony not only for Quakers to flee to, but even non- Quakers fleeing religious prosecution. Although, Pennsylvania was not created for economic reasons they still had the problem of all of their revenue going to England and they could only trade through England and all their most valuable products must be exported to England. Citizenship included that any Christian, women included, 21 years or older and possessing 100 acres of land could vote. Essentially, this was a big deal because women had few rights back then. This colony of Pennsylvania was so accepting all around and gave more privileges than most would give. Pennsylvania was averse to slavery and believed that one should treat his servants as family members. â€Å"Penn insisted that every human being , regardless of skin color or social status, was a creature of God, equal in God’s sight and so entitled to equality among men† (Pg. 28). The Quakers also accepted the Native Americans and often Indian refugees would migrate to Pennsylvania. On October 16, 1684, Penn returned home to his wife and children in England. He was exposed to the Reign of Terror set off by Charles, where he has persecuting all dissenters because his brother was being refused of the throne for being Catholic. However, Charles died shortly after Penn’s retu rn and James became the King. Penn had a close relationship with James, and became his right hand man and with that power he was able to promote religious toleration. Although, the Glorious Revolution in 1688 and the death of James, crushed the hopes of religious toleration and made Penn constantly worry about losing his charter and everything he had worked for. Back in the colony, Penn had more serious problems to worry about. Penn wasn’t receiving any money from the citizens of Pennsylvania as he was facing mounting debt. The people of Pennsylvania were not paying rent, saying they would pay him back. Penn’s source of income was the money he got from the colony and without he had many money problems. He lived the rest of his life in debt. Another problem appeared when Penn was charged with treason and Jacobitism. In his efforts to clear his name, he got his Pennsylvania Charter taken away from him in 1692. Penn had the option of fleeing to Pennsylvania but decided that would make him look guiltier in the eyes of his enemies and refused to be treated like an exile. He eventually got it back by providing William III with many services. Another example of conflict the Quakers and Penn faced was the rising of the Assembly led by David Lloyd who wished to gain control of the colony and take what little power Penn had left. As soon as he returned to England he went to London to claim his rights to his colony. While there he encountered several charges against him. However, light shined through when Anne, James II’s last daughter became Queen. Her new monarchy was devoted to toleration and passed the 1689 Toleration Act as well as 1696 Affirmation Act. His close connections also allowed him to keep his colony. Trying to pay his debts off he offered Pennsylvania for 30,000 pounds. Although he did not want to give it up, he eventually gave it to a man named John Evans who turned out to be an arrogant man, wrong for the job. He soon dismissed Evans from the job and gave it to Ford, later renting it back from him. He had hoped his son would carry on his legacy but turned out to be a disappointment and not being strong willed and determined as his father had been. On July 30, 1718, a true hero had died. William Penn dedicated his life to defending not only the Quakers, but others who were oppressed by England’s laws. The Society of Friends had become his family and he took care of them as fully as possible. The colonization of Pennsylvania proved to one of his greatest accomplishments, but his will to get others to see the truth is religion was far greater than any colony. William Penn insisted on a degree of freedom of religion that had existed almost nowhere else in the world. Through countless years of fighting and being driven down, William Penn never gave up hope for the life he dreamed of. All of his actions have left marks on American History and the way we live now. The legacy of the diligent, promising man still lives on through his establishment of Pennsylvania and the religion of Quakerism he so fondly cherished.

The Function and Structure of Proteins

The Function and Structure of Proteins Proteins are very important molecules in our cells  and are essential for all living organisms.  By weight, proteins are collectively the major component of the dry weight of cells and are involved in virtually all cell functions. Key Takeaways Proteins are involved in just about all cell functions and are key molecules in living cells.The typical protein is constructed from one set of twenty amino acids and a particular proteins design helps with its specific function in the cell.Antibodies, contractile proteins, and enzymes are three important types of specialized proteins found in living organisms.Occurring in the cytoplasm, translation is the process through which proteins are synthesized. Each protein within the body has a specific function,  from cellular support to cell signaling and cellular locomotion. In total, there are seven types of proteins, including antibodies, enzymes, and some types of  hormones, such as insulin. While proteins have many diverse functions, all are typically constructed from one set of 20  amino acids. The structure of a protein may be globular or fibrous, and the design helps each protein with their particular  function. In all, proteins are absolutely fascinating and a complex subject. Lets explore the basics of these essential molecules and discover what they do for us. Antibodies Antibodies are specialized proteins involved in defending the body from antigens (foreign invaders). They can travel through the bloodstream and are utilized by the immune system to identify and defend against bacteria, viruses, and other foreign intruders. One way antibodies counteract antigens is by immobilizing them so they can be destroyed by white blood cells. Contractile Proteins Contractile proteins are responsible for muscle  contraction and movement. Examples of these proteins include actin and myosin. Enzymes Enzymes are proteins that facilitate biochemical reactions. They are often referred to as catalysts because they speed up chemical reactions. Enzymes include lactase and pepsin, which you might hear of often when learning about specialty diets or digestive medical conditions. Lactase breaks down the sugar lactose found in milk. Pepsin is a digestive enzyme that works in the stomach to break down proteins in food. Other examples of digestive enzymes are the enzymes present in saliva. Salivary amylase, salivary kallikrein, and lingual lipase all perform important biological functions. Salivary amylase is the primary enzyme found in saliva and it helps to break down starch into sugar. Hormonal Proteins Hormonal proteins are messenger proteins which help to coordinate certain bodily activities. Examples include insulin, oxytocin, and somatotropin. Insulin regulates glucose metabolism by controlling the blood-sugar concentration. Oxytocin stimulates contractions during childbirth. Somatotropin is a growth hormone that stimulates protein production in muscle cells. Structural Proteins Structural proteins are fibrous and stringy and because of this formation, they provide support for various body parts. Examples include keratin, collagen, and elastin. Keratins strengthen protective coverings such as skin, hair, quills, feathers, horns, and beaks. Collagens and elastin provide support for connective tissues such as tendons and ligaments. Storage Proteins Storage proteins store amino acids for the body to use later. Examples include ovalbumin, which is found in egg whites, and casein,  a milk-based protein. Ferritin is another protein that stores iron in the transport protein, hemoglobin. Transport Proteins Transport proteins are carrier proteins which move molecules from one place to another around the body. Hemoglobin is one of these and is responsible for transporting oxygen through the blood  via red blood cells. Cytochromes are another that operate in the electron transport chain as electron carrier proteins. Amino Acids and Polypeptide Chains Amino acids are the building blocks of all proteins, no matter their function. Most  amino acids  follow a particular structural property in which a carbon (the alpha carbon) is bonded to four different groups: A hydrogen atom (H)A Carboxyl group (-COOH)An Amino group (-NH2)A variable group Of the 20 amino acids that typically make up proteins, the variable group determines the differences among the amino acids. All amino acids have the hydrogen atom, carboxyl group,  and amino group bonds. Amino acids are joined together through dehydration synthesis to form a peptide bond. When a number of amino acids are linked together by peptide bonds, a polypeptide chain is formed. One or more polypeptide chains twisted into a 3-D shape forms a protein. Protein Structure We can divide the structure of protein molecules into two general classes: globular proteins and fibrous proteins. Globular proteins are generally compact, soluble, and spherical in shape. Fibrous proteins are typically elongated and insoluble. Globular and fibrous proteins may exhibit one or more types of  protein structure.   There are four levels of protein structure: primary, secondary, tertiary, and quaternary. These levels are distinguished from one another by the degree of complexity in the polypeptide chain. A single protein molecule may contain one or more of these protein structure types. The structure of a protein determines its function. For example, collagen has a super-coiled helical shape. It is long, stringy, strong, and resembles a rope, which is great for providing support. Hemoglobin, on the other hand, is a globular protein that is folded and compact. Its spherical shape is useful for maneuvering through blood vessels. In some cases, a protein may contain a non-peptide group. These are called cofactors and some, such as coenzymes, are organic. Others are an inorganic group, such as a metal ion or iron-sulfur cluster. Protein Synthesis Proteins are synthesized in the body through a process called translation. Translation occurs in the cytoplasm and involves the translation of genetic codes into proteins. The gene codes are assembled during DNA transcription, where DNA is transcribed into an RNA transcript. Cell structures called ribosomes help translate the gene codes in RNA into polypeptide chains that undergo several modifications before becoming fully functioning proteins.

Assisi Essay Research Paper Critical EvaluationAssisi

Assisi Essay, Research Paper Critical Evaluation-Assisi A verse form that I have been analyzing late is Assisi by Norman McCaig, which I found really interesting to read because it made a statement which relates to our universe today even though the verse form was wrote about 30 or forty old ages ago. The verse form has tonss of thoughts including effectual figures of address, good pick of words, of import images and sarcasm. The statement that McCaig makes is, where of all time there is great wealth it ever exists along side great poorness. The verse form is set in Assisi in Italy around the 1970 # 8217 ; s were all the rich tourers are coming in 100s from all different states far and broad to see the frescoes painted by Giotto in Assisi # 8217 ; s immense cathedral. McCaig chiefly focuses on the midget outside of the three-tier cathedral built in honor of St. Francis. McCaig so proceeds to the priest steering the tourers around the cathedral stating them the history of Giotto # 8217 ; s frescoes and how they separately teach people the goodness of God and the agony of his boy. McCaig uses effectual littery techniques to depict the tourers and to depict the midget. He so goes on to explicate that the tourers are non analyzing the frescoes and are merely at that place to tout about being at that place. Then he goes on to state of the dwarfs voice when he says # 8220 ; Grazie # 8221 ; for the money one of the tourers have given to him outside the cathedral. McCaig uses apposition by locating the midget outside of the immense three tier cathedral. McCaig besides refers to the midget as a # 8220 ; ruined temple # 8221 ; . By stating this he creates a immense contrast between the midget and the cathedral, he besides uses sarcasm to compare the midget to St. Francis were he says:# 8220 ; Outside the three grades of churches built in honor of St. Francis, brother of the hapless, speaker with birds, over whom he had the advantage of non being dead yet. # 8221 ; This is stating that the midget had an advantage over one group of people, the dead. I think that it was a good thought to locate the midget outside the immense cathedral and make the image of a great, strong, attractively designed edifice standing over a little, weak, deformed individual. McCaig gives the reader a in writing description of the midget in both stanzas 1 and 3 where he uses many littery techniques to depict the midget. In stanza 1 he uses initial rhyme, simile and metaphor to give the reader a in writing position of the midget deformed organic structure:# 8220 ; The midget with his custodies on backwards Saturday, slumped like a half-filled poke on bantam distorted legs from which sawdust might run. # 8221 ; He uses initial rhyme to state things like, # 8220 ; sat slumped # 8221 ; and # 8220 ; tiny distorted # 8221 ; , these two pieces of text give a good position of the dwarfs manner of sitting and his small weak legs. The simile used is, # 8220 ; Slumped like a half-filled sack. # 8221 ; This tells me that the midget had no strength to maintain himself up directly and every clip he sat down his dorsum got closer to the land. McCaig besides uses a metaphor to state you of the midget legs, # 8220 ; Tiny twisted legs from which sawdust might run. # 8221 ; Here he is talking about the midget as if he was an old teddy bear, he is stating that his legs are so worn out that sawdust might run from them, this is what happened to the teddy bears in the late nineteenth centaury, they were filled with sawdust and if they wore off the sawdust would run out. In stanza 3 McCaig called the midget # 8220 ; a ruined temple. # 8221 ; , this gives the image of the midget who is battered and bruised and over the old ages he has begun to decompose since no 1 has been looking after him. McCaig says this because the midget has been populating around the immense cathedral for many old ages and is n ow have oning off. McCaig goes on to give more inside informations of the dwarfs visual aspect: # 8220 ; whose eyes, wept Pus, whose dorsum was higher than his caput, whose lopsided mouth # 8221 ; All of these belongingss of the midget are really barbarous, McCaig says this to do the reader feel commiseration for the midget but surprisingly McCaig goes on to state how the midget had a voice every bit sweet as a kid # 8217 ; s:# 8220 ; Said Grazie in a voice as Sweet as a kid # 8217 ; s when she speaks to her mother. # 8221 ; I think McCaig does this to give the reader an component of surprise by giving the midget such a sweet voice when the reader would anticipate a unsmooth, deep voice, McCaig uses really good figures of address in these both stanzas depicting the midget. In stanza 3 there is an drawn-out metaphor comparing the tourers to biddies:# 8220 ; A haste of tourers, clicking contentedly, fluttered after him as he scattered the grain of the word. # 8221 ; McCaig uses this metaphor to demo that the tourers are hotfooting after the priest because he is distributing the word of God, he compares the tourers to biddies who are following the husbandman as if he is dispersing grain. This besides shows that the tourers did non pay much attending to Giotto # 8217 ; s frescoes which told narratives of God. This leads to the tourers devaluating the life and work of Christ. I think that McCaig has made a really clear image of the tourers and that he makes really good usage of the metaphor by widening it. Throughout the verse form there is the usage of sarcasm and irony, the first piece of sarcasm used is in stanza 1 were he compared the three tier cathedral built in honor of St. Francis to the small distorted midget. The following piece of sarcasm is in stanza 2 were McCaig Tells us that the priest is passing his clip steering rich tourers round the cathedral screening of Giotto # 8217 ; s frescoes alternatively of disbursement clip with the people who need it most. The following and last piece of sarcasm I will foreground is in stanza 3 were the midget is sitting outside the cathedral which was built to friend the hapless beggary. This is a good littery technique used by McCaig were he compares the cathedral which was purportedly built for the hapless to the hapless midget who is imploring to the rich tourers. McCaig so goes on to utilize irony when he compares the midget to St. Francis and says:# 8220 ; He had the advantage of non being dead yet. # 8221 ; This is true but the midget has nil to populate for and would most likely want to be dead. I think that these two techniques which were used by McCaig were truly utile in depicting the scenes he is seeking to demo the reader of the verse form. In stanza 3 McCaig gives the reader the one and merely experience of the midget # 8217 ; s voice, from the manner McCaig has vividly described the midget you would anticipate him to hold a unsmooth, deep voice but it is non:# 8220 ; Whose lopsided oral cavity said Grazie in a voice as Sweet as a kid # 8217 ; s when she speaks to her female parent or a bird # 8217 ; s when it spoke to St. Francis. # 8221 ; Once once more McCaig conveying St. Francis into the poemby comparing one of the bird # 8217 ; s voice when it spoke to St. Francis to the midget # 8217 ; s voice as he says # 8220 ; Grazie # 8221 ; . This shows that McCaig is a good author because he can utilize so many littery techniques to make a verse form of this category. I have chosen a verse form and studied it carefully, identified the littery techniques used. I looked at such thoughts as effectual figures of address, pick of words, of import images, sarcasm # 8230 ; # 8230 ; . I have besides showed how the poet has made the societal remark:# 8220 ; Where of all time there is great wealth it ever exists along side great poverty. # 8221 ; 313

Personal reflection paper on servant leadership Research

Personal reflection on servant leadership - Research Paper Example On the contrary servant leadership style is the answer to all our leadership dilemmas, it teaches us to give priorities to our followers and not have the arrogance and pride of modern day leaders. It is about understanding human beings and keeping relation prior to money, power or fame. It connects our worldly desires with the eternal life and through the best example of Jesus Christ; it teaches us compassion, sacrifice and devotion to a noble cause. The balancing act between religious teachings and conducting our business is best described by this approach ensuring us success in both worlds, helping others that gives us incomparable peace and harmony eventually a feeling of self actualization. A literary analysis of servant leadership taught me a lot about this leadership style, it was an enriching experience learning about something that has real meaning of life. The Servant leadership phenomena basically reflected the idea of alleviating other’s lives and helping them in their development and achieve progress in their lives. While reading Spiritual Leadership by Darrell SC Peregrym I understood that basis of every religion mainly Christianity is humble nature of the leaders and prophets, intended to bring peace and salvation to those who are in suffering. Another lesson learnt through this concept was demarcation between state and church which acts as the basis of political system in western world now. Earlier teachings of Christianity equated money and worldly pleasures with evil however segregation between Church and governing bodies of civil society helped in establishing role of Church and its representatives as a servant leader (Peregrym, 2011e). Hence, it i s Church’s responsibility to provide guidance to people without seeking anything in return. Furthermore, servant leadership cannot rest only with today’s managers and senior

Soviet Sports and the relation to politics in the cold war Research Paper

Soviet Sports and the relation to politics in the cold war - Research Paper Example Similarly, this spirit of competition was not merely limited to those states/actors that supported the West/NATO with reference to capitalism over communism. Instead, the Soviet Union actively sought to promote the superiority of its system of government through the use of its various techniques to include: the arms race, the space race, advances in technology, and prowess displayed through expertise in sporting events. This analysis will work to research the level and extent to which the Soviet Union promoted sport as a means of spreading ideology throughout the world.1 Furthermore, the analysis will seek to answer the question of how this â€Å"threat† was understood by the United States and its allies. Similarly, the understanding of sport as a means towards a political end will be examined as a function of how the Soviet Union viewed these activities. However, before such an analysis is thoroughly performed, it is necessary to delve into an explanation of how the Soviet Un ion developed and fielded some of the most talented athletes that the 21st century has had to offer. Similarly, the research will work to show how the Soviet Union used sport as a means to domestically foster ideas relating to Communism, teamwork, collectivism, physical education, resourcefulness, as well as encouraging elements of national pride and patriotism. In this way, the paper will analyze the extent to which Soviet policies and ideologies directly affected the cultivation and development of the raw talent that it subsequently introduced to the world. Similarly, the scope of desired outcomes that the Soviet Union hoped to achieve from the implementation of such a broad and overarching commitment to sports will be analyzed. Development, Ideology and Vision Prior to the end of the Second World War, the Soviet Union was only represented in two international sporting unions. This was mainly due to the fact that the Soviet Union had been dedicating all its resources to marshal ac tivities involving preparing troops for the front lines. However, the arrival of peace after 1945 allowed the Soviet Union to continue to focus on building up their armed forces while fostering a robust sporting and physical fitness culture. These activities were noticed by the remainder of the world and many American observers of the time noted the rapid growth and dynamism that was portrayed by the Soviet sporting teams. One observer noted, â€Å" The Central Committee of the Soviet Union had the following to say with regards to the role that sport should play in the lives of the citizen, â€Å"Physical culture must be considered not only from the standpoint of physical education and health and as an aspect of the cultural, economic and military training of youth (the sport of rifle marksmanship and others), but also as one of the methods of educating the masses (in as much as physical culture develops will power and builds up endurance, teamwork, and resourcefulness and other v aluable qualities), and in addition, as means of rallying the broad masses of workers and peasants around the various Party, soviet, and trade union organizations, through which the masses of workers and peasants are to be drawn into social and political activity†

The Causes and Effects of Divorce Essay -- cause/effect essay

From past to present people all over the world have determined to live together, or â€Å"get married†. Marriage can be a beautiful thing, but some couples are unable to maintain their relationship, because they choose divorce as a solution to cope with the problems between husband and wife. Furthermore divorce is definitely on a rise. The effects of divorce can be detrimental to a family, but the causes of divorce can be just as bad. In this essay we will cover one of the main causes of divorce and one of the main effects. One of the main causes that marriages are not lasting is the change in the roles of woman today. Prior to the 1980’s it was the man’s responsibility to earn money and financially provide for his family, whereas the woman only took did house work and looked after the ch...

Brand Potency of Soft Drink in India

Introduction Research Objective The sole objective of making of this research report is to know about the present BRAND potency of PEPSI in comparison to other brands of soft drinks competing in the Indian market and by the help of a research to know that which soft drink brand has a highest brand potency. This report will further put a spotlight on the various soft drinks competitors in the Indian Market and the attitude and choice of the customers about their preferred soft drinks. Industry/Company Background Soft drink market size for FY00 was around 270 million cases (6480mn bottles). The market witnessed 5- 6% growth in the early‘90s. Presently the market growth has growth rate of 7- 8% per annum compared to 22% growth rate in the previous year. The market size for FY01 is expected to be 7000 million bottles. Soft Drink Production area The market preference is highly regional based. While cola drinks have main markets in metro cities and northern states of UP, Punjab, Haryana etc. Orange flavored drinks are popular in southern states. Sodas too are sold largely in southern states besides sale through bars. Western markets have preference towards mango flavored drinks. Diet coke presently constitutes just 0. 7% of the total carbonated beverage market. Growth promotional activities The government has adopted liberalized policies for the soft drink trade to give the industry a boast and promote the Indian brands internationally. Although the import and manufacture of international brands like Pepsi and Coke is enhanced in India the local brands are being stabilized by advertisements, good quality and low cost. The soft drinks market till early 1990s was in hands of domestic players like campa, thumps up, Limca etc but with opening up of economy and coming of MNC players Pepsi and Coke the market has come totally under their control. The distribution network of Coca cola had 6. 5 lakhs outlets across the country in FY00, which the company is planning to increase to 8 lakhs by FY01. On the other hand Pepsi Co's distribution network had 6 lakh outlets across the country during FY00 which it is planning to increase to 7. 5 Lakh by FY01. Types Soft drinks are available in glass bottles, aluminum cans and PET bottles for home consumption. Fountains also dispense them in disposable containers Non-alcoholic soft drink beverage market can be divided into fruit drinks and soft drinks. Soft drinks can be further divided into carbonated and non-carbonated drinks. Cola, lemon and oranges are carbonated drinks while mango drinks come under non carbonated category. The market can also be segmented on the basis of types of products into cola products and non-cola products. Cola products account for nearly 61-62% of the total soft drinks market. The brands that fall in this category are Pepsi, Coca- Cola, Thumps Up, diet coke, Diet Pepsi etc. Non-cola segment which constitutes 36% can be divided into 4 categories based on the types of flavors available, namely: Orange, Cloudy Lime, Clear Lime and Mango. About Pepsico & Its Products PepsiCo Mission â€Å"To be the world's premier consumer products company focused on convenience foods and beverages. We seek to produce healthy financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive for honesty, fairness and integrity. † Corporate Profile PepsiCo In India PepsiCo entered India in 1989 and has grown to become one of the country’s leading food and beverage companies. One of the largest multinational investors in the country, PepsiCo has established a business which aims to serve the long term dynamic needs of consumers in India. PepsiCo India and its partners have invested more than U. S. $1 billion since the company was established in the country. PepsiCo provides direct and indirect employment to 150,000 people including suppliers and distributors. PepsiCo nourishes consumers with a range of products from treats to healthy eats, that deliver joy as well as nutrition and always, good taste. PepsiCo India’s expansive portfolio includes iconic refreshment beverages Pepsi, 7 UP, Mirinda and Mountain Dew, in addition to low calorie options such as Diet Pepsi, hydrating and nutritional beverages such as Aquafina drinking water, isotonic sports drinks – Gatorade, Tropicana100% fruit juices, and juice based drinks – Tropicana Nectars, Tropicana Twister and Slice. Local brands – Lehar Evervess Soda, Dukes Lemonade and Mangola add to the diverse range of brands. PepsiCo’s foods company, Frito-Lay, is the leader in the branded salty snack market and all Frito Lay products are free of trans-fat and MSG. It manufactures Lay’s Potato Chips, Cheetos extruded snacks, Uncle Chipps and traditional snacks under the Kurkure and Lehar brands. The company’s high fibre breakfast cereal, Quaker Oats, and low fat and roasted snack options enhance the healthful choices available to consumers. Frito Lay’s core products, Lay’s, Kurkure, Uncle Chipps and Cheetos are cooked in Rice Bran Oil to significantly reduce saturated fats and all of its products contain voluntary nutritional labeling on their packets. The group has built an expansive beverage and foods business. To support its operations, PepsiCo has 43 bottling plants in India, of which 15 are company owned and 28 are franchisee owned. In addition to this, PepsiCo’s Frito Lay foods division has 3 state-of-the-art plants. PepsiCo’s business is based on its sustainability vision of making tomorrow better than today. PepsiCo’s commitment to living by this vision every day is visible in its contribution to the country, consumers and farmers. Performance With Purpose Performance with Purpose articulates PepsiCo India's belief that its businesses are intrinsically connected to the communities and world that surrounds it. Performance with Purpose means delivering superior financial performance at the same time as we improve the world. To deliver on this commitment, PepsiCo India will build on the incredibly strong foundation of achievement and scale up its initiatives while focusing on the following 4 critical areas that have a business link and where we believe that we can have the most impact. |  |[pic] | | | | | |[pic]REPLENISHING WATER PepsiCo India continues to replenish |[|[pic] | |water and aims to achieve positive water balance by 2009, |p|PARTNERSHIP WITH FARMERS | |which means it is committed to saving and recharging more |i|PepsiCo India’s Agri-partnerships with farmers help more than | |water than it uses in its beverage plants. |c|22,000 farmers across the country earn more. | |]| | |   |  |   | |[pic] |  |[pic] | | | | | |   |  |   | |[pic] |  |[pic]HEALTHY KIDS | |WASTE TO WEALTH | |PepsiCo India will stay committed to the health and well-being| |PepsiCo India continues to  convert Waste to Wealth, to make | |of children. It will continue to provide children with a | |cities cleaner. This award winning initiative has   established| |healthy and fun portfolio while simultaneously tackling the | |Zero Solid Waste centres that benefit more than 2,00,000 | |calories out’ side of the equation by expanding its Get Active| |community members throughout the country | |programme for kids, especially for school going children. | | |PepsiCo will also launch and distribute products directly | | | |aimed at addressing nutritional deficiencies and will launch a| | | |pilot program that directly delivers against the United | | | |Nations’ Millennium Development Goal to eradicate extreme | | | |poverty and hunger by 2015. | PepsiCo’s global commitment to Performance with P urpose PepsiCo believes that its performance is fundamentally connected to its purpose agenda which represents the commitment to give back as the company grows. It is a continuing journey that spans three major areas of focus – human, environmental and talent sustainability. Human Sustainability reflects PepsiCo’s goal of nourishing consumers with products that range from treats to healthy eats. PepsiCo’s products have always offered consumers nutrition as well as great taste. The progress that PepsiCo has made under the Human Sustainability pillar includes reformulating some of its products to improve their nutritional profile while launching products that reflect consumer demand for healthier nutritious snacks and beverages. PepsiCo partners with Governments, health officials and Non Governmental Organisations to help address obesity concerns and it continues to provide consumers with new product choices and innovations. Environmental Sustainability is based on PepsiCo’s commitment to strive to replenish the resources used where possible, and minimize the impact on the environment. PepsiCo continues to work to further reduce its water and electricity consumption and improve its packaging sustainability. Across the world, PepsiCo has re-used water from its processing plants and has worked with local communities to provide access to clean water, while supporting farmers to deliver â€Å"more crop per drop. † Talent Sustainability is founded on PepsiCo’s belief that cherishing its extraordinary group of people is crucial to building an empowered workforce. PepsiCo pursues diversity and creates an inclusive environment which encourages associates to bring their whole selves to work. PepsiCo has increased female and minority representation in the management ranks and has encouraged employees to participate in community service activities while continuing to create rewarding job opportunities for people with different abilities. Together, PepsiCo associates across the world are building on the platform of Human, Environment and Talent Sustainability, while delivering great financial results. PepsiCo India’s Performance With Purpose To deliver on the commitment of Performance With Purpose, PepsiCo India continues to build on  its strong foundation of achievements and scale up its initiatives while focusing on the following 4 critical areas that are linked to its business and where it can have the most impact. PepsiCo India’s Performance with Purpose | |Replenishing water | |[pic] | |PepsiCo India continues to replenish water and aims to achieve positive water balance by 2009, which means it is committed to saving | |and recharging more water than it uses in its beverage plants. | | | |   | |Waste to Wealth | |[pic] | |PepsiCo India continues to  convert Waste to Wealth, to make cities cleaner. This award winning initiative  has established Zero Solid | |Waste centres that benefit more than 200,000 community members throughout the country. | | | | | | |[pic] | | | | | |   | |[pic] | | | | | | | |Partnership with Farmers | |[pic] | |PepsiCo India’s agri-partnerships with farmers help 22,000 farmers across the country earn more. | | | | | | | |   | |Healthy Kids | |[pic] | |PepsiCo India stays committed to the health and well-being of  kids. It will continue to provide children with a diverse, heathful and| |fun portfolio while simultaneously encouraging active lifestyles by expanding its Get Active programme for kids, especially for | |school going children. PepsiCo will also launch and distribute products directly aimed at addressing nutritional deficiencies and | |will launch a pilot program that directly delivers against the United Nations’ Millennium Development Goal to eradicate extreme | |poverty and hunger by 2015. | | | [pic] Pepsi is a soft drink that is produced and manufactured by PepsiCo. It is sold in retail stores, restaurants, cinemas and from vending machines. The drink was first made in the 1890s by pharmacist Caleb Bradham in New Bern, North Carolina. The brand was trademarked on June 16, 1903. There have been many Pepsi variants produced over the years since 1898, including Diet Pepsi, Crystal Pepsi, Pepsi Twist, Pepsi Max, Pepsi Free, Pepsi AM, Pepsi Samba, Pepsi Blue, Pepsi Gold, Pepsi Holiday Spice, Pepsi Jazz, Vanilla Pepsi, Pepsi X (available in Finland and Brazil), Pepsi Next (available in Japan and South Korea), Pepsi Raw, Pepsi Retro in Mexico, Pepsi One, Pepsi Ice Cucumber and Pepsi White in Japan. In October 2008, Pepsi announced they would be redesigning its logo and re-branding many of its products by early 2009. In 2009, Pepsi, Diet Pepsi and Pepsi Max began using all lower-case fonts for name brands, and Diet Pepsi Max was re-branded as Pepsi Max. The brand's blue and red globe trademark became a series of â€Å"smiles,† with the central white band arcing at different angles depending on the product. As of January 2009, Pepsi's newer logos have only been adopted in the United States. Currently, Pepsi Wild Cherry and Pepsi ONE are the only two products that still use their previous design. Diet Pepsi Wild Cherry, Diet Pepsi Lime, and Diet Pepsi Vanilla received the redesign. Origins Pepsi was originally named â€Å"Brad's Drink†, after its creator, a pharmicist in New Bern, North Carolina. It was created in the summer of 1893 and was later renamed Pepsi Cola in 1898, possibly due the digestive enzyme pepsin and kola nuts used in the recipe. Bradham sought to create a fountain drink that was delicious and would aid in digestion and boost energy. Another theory is that Bradham and his customers simply thought the name â€Å"Pepsi† sounded good and reflected the fact that the drink had some kind of â€Å"pep† in it because it was a carbonated drink. And another theory is that the word Pepsi was chosen because it reflected phonetically the sound of a can being opened, the sound â€Å"pop† â€Å"schi†, was condensed and simplified in the name â€Å"Pepsi†. This theory can be considered folklore only, since at the time of the naming of the drink, Pepsi was sold in glass bottles and not metal cans; and the pop top lid producing Pepsi's oddly phonetic sound wouldn't be invented for another forty years. In 1903, Bradham moved the bottling of Pepsi-Cola from his drugstore into a rented warehouse. That year, Bradham sold 7,968 gallons of syrup. The next year, Pepsi was sold in six-ounce bottles, and sales increased to 19,848 gallons. In 1929, Pepsi received its first logo redesign since the original design of 1905. In 1926, the logo was changed again. In 1929, automobile race pioneer Barney Oldfield endorsed Pepsi-Cola in newspaper ads as â€Å"A bully drink†¦ refreshing, invigorating, a fine bracer before a race† In 1931, the Pepsi-Cola Company went bankrupt during the Great Depression- in large part due to financial losses incurred by speculating on wildly fluctuating sugar prices as a result of World War I. Assets were sold and Roy C. Megargel bought the Pepsi trademark. Eight years later, the company went bankrupt again. Pepsi's assets were then purchased by Charles Guth, the President of Loft Inc. Loft was a candy manufacturer with retail stores that contained soda fountains. He sought to replace Coca-Cola at his stores' fountains after Coke refused to give him a discount on syrup. Guth then had Loft's chemists reformulate the Pepsi-Cola syrup formula. Rise During the Great Depression, Pepsi gained popularity following the introduction in 1936 of a 12-ounce bottle. Initially priced at 10 cents, sales were slow, but when the price was slashed to five cents, sales increased substantially. With a radio advertising campaign featuring the jingle â€Å"Pepsi cola hits the spot / Twelve full ounces, that's a lot / Twice as much for a nickel, too / Pepsi-Cola is the drink for you,† Pepsi encouraged price-watching consumers to switch, obliquely referring to the Coca-Cola standard of six ounces a bottle for the price of five cents (a nickel), instead of the 12 ounces Pepsi sold at the same price. Coming at a time of economic crisis, the campaign succeeded in boosting Pepsi's status. In 1936 alone 500,000,000 bottles of Pepsi were consumed. From 1936 to 1938, Pepsi-Cola's profits doubled. Pepsi's success under Guth came while the Loft Candy business was faltering. Since he had initially used Loft's finances and facilities to establish the new Pepsi success, the near-bankrupt Loft Company sued Guth for possession of the Pepsi-Cola company. A long legal battle, Guth v. Loft, then ensued, with the case reaching the Delaware Supreme Court and ultimately ending in a loss for Guth. Marketing [pic] [pic] A bottle of Pepsi with its 2003-2008 logo. This Pepsi logo is still used with Pepsi Wild Cherry, Pepsi ONE, and in many countries. In 1975, Pepsi introduced the Pepsi Challenge marketing campaign where PepsiCo set up a blind tasting between Pepsi-Cola and rival Coca-Cola. During these blind taste tests the majority of participants picked Pepsi as the better tasting of the two soft drinks. PepsiCo took great advantage of the campaign with television commercials reporting the test results to the public. In 1976 Pepsi, RKO Bottlers in Toledo, Ohio hired the first female Pepsi salesperson, Denise Muck, to coincide with the United States bicentennial celebration. In 1996, PepsiCo launched the highly successful Pepsi Stuff marketing strategy. By 2002, the strategy was cited by Promo Magazine as one of 16 â€Å"Ageless Wonders† that â€Å"helped redefine promotion marketing. † In 2007, PepsiCo redesigned their cans for the fourteenth time, and for the first time, included more than thirty different backgrounds on each can, introducing a new background every three weeks. One of their background designs includes a string of repetitive numbers 73774. This is a numerical expression from a telephone keypad of the word â€Å"Pepsi. † In late 2008, Pepsi overhauled their entire brand, simultaneously introducing a new logo and a minimalist label design. The redesign was comparable to Coca-Cola's earlier simplification of their can and bottle designs. Due to the timing of the new logo release, some have criticised the logo change, as the new logo looked strikingly similar to the logo used for Barack Obama's successful presidential campaign, implicating a bias towards the President. Also in 4th quarter of 2008 Pepsi teamed up with Google/Youtube to produce the first daily entertainment show on Youtube for Youtube. This daily show deals with pop culture, internet viral videos, and celebrity gossip. Poptub is refreshed daily from Pepsi. Since 2007, Pepsi, Lay's, and Gatorade have had a â€Å"Bring Home the Cupâ„ ¢,† contest for Canada's biggest hockey fans. Hockey fans were asked to submit content (videos, pictures or essays) for a chance at winning a party in their hometown with The Stanley Cup and Mark Messier. In 2009, â€Å"Bring Home the Cupâ„ ¢,† changed to â€Å"Team Up and Bring Home the Cupâ„ ¢. The new installment of the campaign asks for team involvement and an advocate to submit content on behalf o f their team for the chance to have the Stanley Cup delivered to the team's hometown by Mark Messier. Bans in India Pepsi arrived on the black market in India in 1988. In 2003 and again in 2006, the Centre for Science and Environment (CSE), a non-governmental organization in New Delhi, claimed that soda drinks produced by manufacturers in India, including both Pepsi and Coca-Cola, had dangerously high levels of pesticides in their drinks. Both PepsiCo and The Coca-Cola Company maintain that their drinks are safe for consumption and have published newspaper advertisements that say pesticide levels in their products are less than those in other foods such as tea, fruit and dairy products. In the Indian state of Kerala, sale and production of Pepsi-Cola, along with other soft drinks, were banned in 2006 following partial bans on the drinks in schools, colleges and hospitals in five other Indian states. On September 22, 2006, the High Court in Kerala overturned the Kerala ban ruling that only the central government can ban food products. Rivalry with Coca-Cola Main article: Cola Wars According to Consumer Reports, in the 1970s, the rivalry continued to heat up the market. Pepsi conducted blind taste tests in stores, in what was called the â€Å"Pepsi Challenge†. These tests suggested that more consumers preferred the taste of Pepsi (which is believed to have more lemon oil, less orange oil, and uses vanillin rather than vanilla) to Coke. The sales of Pepsi started to climb, and Pepsi kicked off the â€Å"Challenge† across the nation. This became known as the â€Å"Cola Wars. † In 1985, The Coca-Cola Company, amid much publicity, changed its formula. The theory has been advanced that New Coke, as the reformulated drink came to be known, was invented specifically in response to the Pepsi Challenge. However, a consumer backlash led to Coca-Cola quickly introducing a modified version of the original formula (removing the expensive Haitian lime oil and changing the sweetener to corn syrup) as Coke â€Å"Classic†. In the U. S. , Pepsi's total market share was about 31. 7 percent in 2004, while Coke's was about 43. 1 percent. Overall, Coca-Cola continues to outsell Pepsi in almost all areas of the world. However, exceptions include Saudi Arabia; Pakistan (Pepsi has been a dominant sponsor of the Pakistan cricket team since the 1990s); the Dominican Republic; the Canadian provinces of Quebec, Newfoundland and Labrador and Prince Edward Island; and Guatemala.. Pepsi had long been the drink of Canadian Francophones and it continues to hold its dominance by relying on local Quebecois celebrities (especially Claude Meunier, of La Petite Vie fame) to sell its product. PepsiCo use the slogan â€Å"here, it's Pepsi† (Ici, c'est Pepsi) to answer to Coca-cola publicity â€Å"Everywhere in the world, it's Coke† (Partout dans le monde, c'est Coke). By most accounts, Coca-Cola was India's leading soft drink until 1977 when it left India after a new government ordered The Coca-Cola Company to turn over its secret formula for Coke and dilute its stake in its Indian unit as required by the Foreign Exchange Regulation Act (FERA). In 1988, PepsiCo gained entry to India by creating a joint venture with the Punjab government-owned Punjab Agro Industrial Corporation (PAIC) and Voltas India Limited. This joint venture marketed and sold Lehar Pepsi until 1991 when the use of foreign brands was allowed; PepsiCo bought out its partners and ended the joint venture in 1994. In 1993, The Coca-Cola Company returned in pursuance of India's Liberalization policy. In 2005, The Coca-Cola Company and PepsiCo together held 95% market share of soft-drink sales in India. Coca-Cola India's market share was 52. 5%. [pic] [pic] A sticker from a USSR-produced Pepsi bottle. The logo shown is a version used from 1973-91. In Russia, Pepsi initially had a larger market share than Coke but it was undercut once the Cold War ended. In 1972, Pepsico company struck a barter agreement with the then government of the Soviet Union, in which Pepsico was granted exportation and Western marketing rights to Stolichnaya vodka in exchange for importation and Soviet marketing of Pepsi-Cola. This exchange led to Pepsi-Cola being the first foreign product sanctioned for sale in the U. S. S. R.. Reminiscent of the way that Coca-Cola became a cultural icon and its global spread spawned words like â€Å"coca colonization†, Pepsi-Cola and its relation to the Soviet system turned it into an icon. In the early 1990s, the term â€Å"Pepsi-stroika† began appearing as a pun on â€Å"perestroika†, the reform policy of the Soviet Union under Mikhail Gorbachev. Critics viewed the policy as a lot of fizz without substance and as an attempt to usher in Western products in deals there with the old elites. Pepsi, as one of the first American products in the Soviet Union, became a symbol of that relationship and the Soviet policy. This was reflected in Russian author Victor Pelevin's book â€Å"Generation P†. In 1989, Billy Joel mentions the rivalry between the two companies in the song We Didn't Start The Fire. The line â€Å"Rock & Roller Cola Wars† refers to Pepsi and Coke's usage of various musicians in their advertising campaigns. Coke used Paula Abdul,while Pepsi used Michael Jackson. They then continued to try to get other musicians to advertise their beverages. Whilst filming the Pepsi advert Michael Jackson burned his hair. In 1992, following the Soviet collapse, Coca-Cola was introduced to the Russian market. As it came to be associated with the new system, and Pepsi to the old, Coca-Cola rapidly captured a significant market share that might otherwise have required years to achieve. By July 2005, Coca-Cola enjoyed a market share of 19. 4 percent, followed by Pepsi with 13 percent. Ingredients Pepsi-Cola contains basic ingredients found in most other similar drinks including carbonated water, high fructose corn syrup, sugar, colorings, phosphoric acid, caffeine, citric acid, and natural flavors. The caffeine-free Pepsi-Cola contains the same ingredients minus the caffeine. The original Pepsi-Cola recipe was available from documents filed with the court at the time that the Pepsi-Cola Company went bankrupt in 1929. The original formula contained neither cola nor caffeine. Competitors †¢ Coca-Cola †¢ R. C. Cola Brands Under Pepsico (used in research) 1. Miranda 2. Slice 3. Mountain Dew 4. 7 Up About Miranda Mirinda is a brand of soft drink available in fruit varieties including orange. A â€Å"citrus† flavour is also available in certain areas of the Middle East. It is part of a beverage area often referred to as the flavor segment, comprising carbonated and non-carbonated fruit-flavored beverages. The orange flavor of Mirinda represents the majority of Mirinda sales worldwide. Mirinda is owned by PepsiCo and is primarily commercialized outside of North America. It competes with Coca-Cola's Fanta and Cadbury-Schweppes's Orange Crush brand, with flavor brands local to individual countries. As with most soft drinks, Mirinda is available in multiple formulations depending on the taste of individual markets. History Mirinda was originally produced in Spain. It became available in the United States in late 2003 in bilingual packaging, and initially sold at a reduced price, presumably to become a competitor against Coca-Cola's Fanta brand. Since 2005, Mirinda flavors have largely been sold under the Tropicana Twister Soda brand in the United States except in Guam, where Pepsi began selling it under the Mirinda brand in 2007 (replacing Chamorro Punch Orange). Pepsico also tried to sell Mirinda in Brazil in late 1996, but the brand was discontinued in 1997 after weak sales, keeping the local brand Sukita under production. Recent events Mirinda campaigns over the years have included the Mirinda Woman campaign in the 1970s and a campaign in the 1994-1996 time frame with a campaign using the tag-line ‘The Taste is in Mirinda' with the Blue Man Group. In some markets, including Mexico, the Blue Man Group campaign re-launched Mirinda away from a multi-flavor positioning to a brand solely focused on the orange flavor. The Blue Man Group campaign showed the Blue Man Group competing to drink orange Mirinda and celebrating a successful drink with an open-mouth exclamation of ‘Mirindaaaa'. Also in this same country Mirinda launch a campaign with the Pokemon anime series to the children with a promotion of many gadgets with the characters of the manga series. A recent, highly successful advertising campaign was launched in India featuring a handsome young gentleman, Stefan Persson, gallivanting about town in hunt of his sweet sweet Mirinda. Stefan's credible portrayal of the Mirinda-obsessed youth earned the campaign accolades in Brand Equity, the advertising section of a leading financial newspaper. Mirinda advertising campaigns over the last fifteen years have been handled by Pepsi's stable of creative agencies, including BBDO and J Walter Thompson. Mirinda also regularly introduces special movie-themed editions in Asia. Recent ones included Batman (Blueberry) and Superman (Fruit punch). Mirinda has also recently released a new flavour of drinks called Mirinda Sorbet. They come in two flavours: Raspberry and Lime. Facts [pic] [pic] Pepsi and Mirinda (orange flavor) with Arabic labels (bottled, left to right). †¢ Mirinda is available in most continents of the world with other PepsiCo products. It is also in the Middle Eastern markets, but the name is commonly mispronounced as â€Å"Miranda† due to its Arabic spelling. †¢ The name â€Å"Mirinda† means â€Å"amazing† in Esperanto. There is a claim that the original manufacturer of Mirinda, which later sold the brand to PepsiCo, was an Esperanto-speaking individual. †¢ Spanish-speaking consumers may also associate it with merienda or afternoon (teatime) snack. †¢ Mirinda's primary formulation is as an artificially flavored beverage; however, it has been produced in the past with a percentage of fruit juice, usually due to local tax benefits tied to non-artificial juice ingredients. †¢ Mirinda was sold in a distinctive ribbed glass bottle in Australia and parts of Southeast Asia, when originally released there. Mirindas asesinas (â€Å"Killer Mirindas†) was the first short film of the Spanish filmmaker Alex de la Iglesia About Slice Slice is a line of fruit-flavored soft drinks m anufactured by PepsiCo and introduced in 1984, with the lemon-lime flavor replacing Teem. Varieties of Slice have included Apple, Fruit Punch, Grape, Passionfruit, Peach, Mandarin Orange, Pineapple, Strawberry, Cherry Cola, â€Å"Red†, Cherry-Lime, and Dr Slice. Originally, the drink was known for containing 10% fruit juice, but that was discontinued by 1994. The original design of the can was a solid color, related to the flavor of the drink. These were replaced around 1994 with black cans, with a colorful burst (once again, related to the flavor of the drink), along with slicker graphics. Around 1997, the cans became blue with color-coordinated swirls. The original orange flavor was reformulated at this time with an infiltration marketing campaign led by Danieli. The new flavor's slogan was â€Å"it's orange, only twisted. † Orange Slice has since been changed back to its original flavor. Lemon Lime Slice was replaced by Sierra Mist in most markets in the summer of 2000. Sierra Mist became a national brand in 2003. The rest of the Slice line was replaced in most markets by Tropicana Twister Soda in the summer of 2005, although the Dr Slice variety can still be found in some fountains. It has been discontinued in more and more markets though. In early 2006, the Slice name was resurrected for a new line of diet sodas from Pepsi, called Slice ONE. Initially, Slice ONE was available exclusively at Wal-Mart stores, in orange, grape, and berry flavors. All three flavors are sweetened with Splenda. In 2009 Slice (Orange, Diet Orange, Grape, Strawberry, Peach) will be sold only in Wal-Mart Stores. About Mountain Dew [pic] Mountain Dew (also known as Mtn Dew as of late 2008) is a soft drink distributed and manufactured by PepsiCo. The main formula was invented in Knoxville, Tennessee, named and first marketed in Knoxville and Johnson City, TN in the 1940s, then by Barney and Ally Hartman, in Fayetteville, North Carolina and across the United States in 1964. When removed from its characteristic green bottle, Mountain Dew is bright yellow-green and translucent. As of 2007, Mountain Dew was the fourth-best-selling carbonated soft drink in the United States, behind only Coca-Cola Classic, Pepsi-Cola, and Diet Coke. Diet Mountain Dew ranked ninth in sales in the same year. On October 15, 2008, it was announced that Pepsi would be redesigning their logos and re-branding many of their core products by the end of 2008. At the same time they registered the name â€Å"mtn dew† and a related logo with the United States Patent and Trademark Office. This also announced the re-launch of Mountain Dew in the UK, which was released by Pepsi in 1996 but was dropped in 1998 due to low sales. As of April 2009, the flavors â€Å"Code Red† and â€Å"Live Wire† continue to use the previous Mountain Dew design. Ingredients Mountain Dew lists its ingredients as: †¢ Carbonated water †¢ Sugar (replaced by High fructose corn syrup (HFCS) in much of the United States) †¢ Concentrated orange juice †¢ Citric acid †¢ Natural flavors †¢ Sodium benzoate (preserves freshness) †¢ Caffeine (54 mg per 12  US  fluid ounces (350  ml)) †¢ Sodium citrate †¢ Erythorbic acid (preserves freshness) †¢ Gum arabic †¢ Calcium disodium EDTA (to protect flavor) †¢ Brominated vegetable oil †¢ Thiamin hydrochloride About 7 UP [pic] 7 Up is a brand of a lemon-lime flavored non-caffeinated soft drink. The rights to the brand are held by Dr Pepper Snapple Group in the United States, and PepsiCo (or its licensees) in the rest of the world. The 7 Up logo includes a red spot between the ‘7' and ‘Up'; this red spot has been animated and used as a mascot for the brand as Cool Spot. Name According to Professor Donald Sadoway (MIT) the name is derived from the atomic mass of Lithium, 7, which was originally one of the key ingredients of the drink (as lithium citrate). However, there are numerous myths explaining the name. One popular myth is that its creator named the soft drink after seeing a cattle brand with the number 7 and the letter U. Other theories suggest that the drink was formulated with seven flavors plus the bubbles from the drink's carbonation (the bubbles go up). Other ideas include the original bottle contained seven ounces; its creator came up with the name while playing dice; that it was the 7th large commercial lemonade brand that tasted the same. Another rumor has it that the name was created because the company had previously failed six times, hence the name â€Å"7 Up†. Before the formula change in 2006, a can of 7 Up included seven ingredients. The â€Å"Up† in the drink's name might refer to the original inclusion of lithium citrate, when it was marketed as a patent medicine to cure hangovers. Some people mistakenly believe that the name 7 Up comes from the belief that its pH is 7. 0 and therefore neutral. This is not the case at all: the pH of 7 Up is comparable to many other soft drinks. At a pH of 3. 67, Diet 7 Up is less acidic than lemon juice (pH 2. ), vinegar (pH 2. 9) or wine (pH 3. 5). History 7 Up was created by Charles Leiper Grigg who launched his St. Louis-based company The Howdy Corporation in 1920. Grigg came up with the formula for a lemon-lime soft drink in 1929. The product, originally named â€Å"Bib-Label Lithiated Lemon-Lime Soda†, was launched two weeks before the Wall Street Crash of 1929. It contained lithium citrate, a mood-stabilizing drug. It was one of a number of patent medicine products popular in the late-19th and early-20th centuries; they made claims similar to today's health foods. Specifically it was marketed as a hangover cure. The product's name was soon changed to 7 Up. The Great Depression was just the beginning of the business challenges the product would face. In its early years, there were around 600 lemon-lime beverage brands being sold in the US. 7 Up was able to survive and become the market leader in the category by being one of the first to be nationally distributed as well as being marketed as more healthy than other soft drinks. The success of 7 Up led Grigg to rename his company to â€Å"The Seven Up Company† in 1936. Lithium citrate was removed from 7 Up's formula in 1950. Expanding the brand beyond a niche market, major competitors began to set their sights on it such as The Coca-Cola Company with its Sprite brand introduced in 1961. Sprite would not challenge 7 Up's position seriously until the 1980s when Coke forced its major bottlers, then distributing 7 Up, to drop the beverage in deference to Sprite. 7 Up challenged Coke's actions in court as â€Å"anti-competitive†, a challenge they eventually lost. Formula 7 Up has been reformulated several times since its launch in 1929. In 2006, the version of the product sold in the U. S. was re-formulated so that it could be marketed as being â€Å"100% Natural†. This was achieved by eliminating the preservative calcium disodium EDTA, and replacing sodium citrate with potassium citrate in order to reduce the beverage's sodium content. This re-formulation contains no fruit juice and is still sweetened with high fructose corn syrup (HFCS). The manufacturing process used in the production of HFCS has led some public health and special interest groups to challenge the ad campaign's â€Å"natural† claims. In 2007, after the Center for Science in the Public Interest threatened to sue 7 Up, it was announced that 7 Up would stop being marketed as â€Å"100% natural†. Instead, It is now promoted as having â€Å"100% Natural Flavors†. The controversy does not extend to other countries, such as the United Kingdom, where high fructose corn syrup is not generally used in foods, including 7 Up. Methods used during my research:- Interview method During the research I used the personal interview method. I asked the questions generally face to face. sometime only for the appointment I used the telephonic method. Questionnaire method Mostly I used the proper sequencing of the questions I used rating scale method Reason: – I think that this type of question is very easy and attractive to give the answer for respondent. I also used multiple choice type questions. Reason: – because this type of question is also easy for the respondent to give the answer. This is also helpful for clear and reasonable analysis. Open ended: – this type of question I also used in the form of personal interview. Research Design The design that is used in this project is exploratory design. The reason for choosing this design was to get clear response from the customers. I also used descriptive research design. Research Instrument used In this research I used mainly the structured questionnaire for getting the different type of information. Sample Size My sample size for this research report was of 100 individuals. Fieldwork It includes giving out in the field to collect required information and data from the concerned person. I used to visit major educational institutes, localities, markets, shops, malls usually area wise conducting short interviews & giving awareness and for the promotion about the. Under this survey my main objective was to have an interaction with its users and to find out their preferences. ANALYTICAL TOOLS USED Different types of charts are used : 1) Pie 2) Cylindrical Charts 3) Column Charts 4) Table of all percentage. About the Research Particularly about the project, this research was carried to know the Brand potency about the various brands of soft drinks in Indian Market on the basis of calculations of several values of each brand namely: 1. Value Of Memorization (VM): this is value of a brand which states the degree of remembrance of a particular brand. It tells that how much does one individual remember about the brand. 2. Value Of Association (VA): this is the value of the brand which tells the degree of association of a brand for an individual to his personal life experiences. 3. Value Of Description (VD): this is the value of the brand which tells the degree of a brand, that how much does it describes its features according to its brand name. 4. Value Of Motivation (VMo): this tells the value of the brand in the terms of the degree of motivation which the brand gives to the user to buy it. 5. Value Of Reurchase (VR): this tells the value of a brand according to which it can be calculated and stated that an individual will repurchase the brand. Market Potency = VM*VA*VD*VMo*VR Softdrink Brands Chosen for Research 1. Pepsi 2. Coca-cola 3. Thums Up 4. Mountain Dew 5. Sprite 6. 7 Up 7. Maaza 8. Slice 9. Mirinda 10. Fanta Data Analysis & Interpretation 1. People going for Brand wise or Taste wise in soft drink brands? (out of 100) [pic] Interpretation: According to the above mentioned question, it was asked that whether the user have soft drinks on the basis of Brand or its taste. Therefore it can be interpreted from the above graph that 77% of the sample size goes for soft drinks on the basis of its taste whereas 23% of the sample size goes on the basis of its brand. |Brandwise |Tastewise | |23 |77 | 2. Average, maximum & minimum age of the sample ? (out of 100) [pic] Interpretation: According to the interpretation of this graph we can conclude that the average age of the sample is of 23 years, maximum age of the sample is of 49 years and minimum age of the sample is of 16 years. |Average Age |23 | |Maximum Age |49 | |Minimum Age |16 | 3. Value of memorization for each soft drink brand. [pic] Interpretation: According to the diagram Brand Pepsi & Coke holds the maximum Value of Memorization among all the other brands i. e. these brands are quickly comes into the mind of the consumers. Whereas Slice & fanta holds the least value of memorization (8%). On the scale of 5 |Pepsi |Coke |Thums up |Miranda |Slice | |4. 34 |4. 19 |4. 16 |3. 48 |3. 01 | |Maaza |Mountain Dew |Sprite |7 UP |Fanta | |3. 62 |3. 58 |3. 58 |3. 29 |2. 95 | 4. Value of Repurchase for each soft drink brand. [pic] Interpretation: According to the diagram Brand Pepsi, coke, Maaza & Thums Up holds the maximum Value of Repurchase among all the other brands (11%) i. e. these brands are easily repurchased by the customers. Whereas Fanta holds the least value of repurchase (8%). On the scale of 5 |Pepsi |Coke |Thums up |Miranda |Slice | |3. 54 |3. 56 |3. 82 |3. 07 |2. 97 | |Maaza |Mountain Dew |Sprite |7 UP |Fanta | |3. 61 |3. 07 |3. 29 |2. 84 |2. 49 | 5. Value of motivation for each soft drink brand. pic] Interpretation: According to the diagram Thums Up holds the maximum Value of Motivation among all the other brands (13%) i. e. this brand easily motivates the customers. Whereas Fanta holds the least value of motivation (8%). On the scale of 5 |Pepsi |Coke |Thums up |Miranda |Slice | |3. 43 |3. 43 |3. 76 |2. 88 |2. 83 | |Maaza |Mountain Dew |Sprite |7 UP |Fanta | |3. 28 |3. 27 |3. 19 |2. 9 |2. 37 | 6. Value of Association for each soft drink brand. [pic] Interpretation: According to the diagram Pepsi holds the maximum Value of Association among all the other brands (13%) i. e. this brand is easily associated by the customers to their personal life experiences. Whereas, Fanta holds the least value of Association (7%). On the scale of 5 |Pepsi |Coke |Thums up |Miranda |Slice | |4. 43 |4. 33 |4. 47 |3. 32 |3 | |Maaza |Mountain Dew |Sprite |7 UP |Fanta | |3. 19 |3. 59 |3. 54 |3. 43 |2. 63 | 7. Value of Description for each soft drink brand. [pic] Interpretation: According to the diagram Thums up & Mazza holds the maximum Value of Description among all the other brands (12%) i. e. this brand is easily Describes its brands name according to the taste and brand it holds. Whereas, Fanta holds the least value of Description (8%). On the scale of 5 |Pepsi |Coke |Thums up |Miranda |Slice | |3. 2 |3. 51 |3. 96 |2. 86 |3. 32 | |Maaza |Mountain Dew |Sprite |7 UP |Fanta | |3. 75 |3. 29 |3. 06 |2. 95 |2. 56 | 8. Which brand holds the maximum market potency ? This is the original question for which this whole research was carried on, he answer for the maximum market potency holder brand can be interpreted by the following charts: [pic] [pic] Interpretation According to the above mentioned bar and chart it can clearly be known that in Indian Soft drink market specifically in Lucknow region Brand Thums Up has a maximum market Potency i. e. the brand Thums Up is very well known, remembered, and demended the most in the market by the consumers. Percentage wi se Thums Up holds 22% of the total Brand Potency while Fanta holds the minimum market Potency. It can be noticed thoroughly that both the maximum and the minimum potency brands are owned by COCA COLA. Pepsi holds the third position with 15% of brand potency. Above bar chart also deicts the brands with their levels in the analysis. Suggestions & Recommendations This research was particularly carried for only knowing the barnd name in the soft drink market of lucknow having the maximum market Potency which is Thums Up. It is suggested to Pepsico in Lucknow that it holds the third position in the research of market potency, which Pepsi brand holds. It is noticeable that the first positions are held by the competitors Coke. The company Pepsico should increase their marketing efforts. Limitations of the Study Though best efforts have been made to make the study fair, transparent, error free, there might be some inevitable and inherent limitations. Though I tried my level best to make this report most accurate, some of the limitations are as follows : ? This study is valid for Lucknow city only. ? Due to certain unavoidable reasons, it was not possible to cover each and every outlet such as holidays, absenteeism, working closed etc. ? There may be some biased response. ? Some of the customers didn't provide dull data. ? Most of the customers were too busy to meet. ? Too much time consumed on some calls because of appointments and waiting. Conclusion Soft drink market whether on micro or macro scale, it is vast and full with great opportunities. It is one of the industry which is not adversely affected by the recession process. Demand for soft drink is still at large, which is resulting in the launch of new and more soft drink variants. Due to which also the companies are adopting aggressive market strategies. Although consumers are going for and liking every soft drink brand but definitely some brands have more value and demand in the market than compared to others. This research was carried out for knowing the brand having maximum market potency, which is Thums Up hence objective achieved. At the end of this report we can clearly conclude that Coke had been greatly got success in the local Lucknow market of soft drinks as the first two positions of maximum potency Brands are held by Thums Up (22%) and Coca cola (16%). This tells us that coke’s marketing strategy is far more clear cut and accurate than its competitors Pepsico, Coke is very well understanding the mind of the local Lucknow Consumer’s, which is making coke and its other brands more preferred and desired by the consumers in Lucknow market than compared to Pepsico’s Brands. Annexure Name:†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Age:†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Address:†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Mob. No†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Occupation:†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. E-mail:†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 1: Excellent2: Good3: Average4: Satisfactory5: Bad Questn 1 : Which softdrink do you drink the most ?†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦ Questn 2: You choose your softdrink on what basis ? Brand wise ()Taste wise () Questn 3: How early and fast can you recall the following brands first? (rate from 1 to 5 for each) |Pepsi |Coke |Thumbs Up |Miranda |Slice | |( ) |( ) |( ) |( ) |( ) | |Maaza |Mountain Dew |Sprite |7 UP |Fanta | |( ) |( ) |( ) |( ) |( ) | Questn 4: Priority wise tell that which brand will you repurchase again ? (rate from 1 to 5 for each) |Pepsi |Coke |Thumbs Up |Miranda |Slice | |( ) |( ) |( ) |( ) |( ) | |Maaza |Mountain Dew |Sprite |7 UP |Fanta | |( ) |( ) |( ) |( ) |( ) | Questn 5: Do you get attracted or feel motivated towards the following brands for the purpose of use ? |Pepsi |Coke |Thumbs Up |Miranda |Slice | |( ) |( ) |( ) |( ) |( ) | |Maaza |Mountain Dew |Sprite |7 UP |Fanta | |( ) |( ) |( ) |( ) |( ) | Questn 6: Are you aware of the company names of these brands ? rate from 1 to 5 for each) |Pepsi |Coke |Thumbs Up |Miranda |Slice | |( ) |( ) |( ) |( ) |( ) | |Maaza |Mountain Dew |Sprite |7 UP |Fanta | |( ) |( ) |( ) |( ) |( ) | Questn 7: Do you feel that the following brand names justify their name with their purpose ? Pepsi |Coke |Thumbs Up |Miranda |Slice | |( ) |( ) |( ) |( ) |( ) | |Maaza |Mountain Dew |Sprite |7 UP |Fanta | |( ) |( ) |( ) |( ) |( ) | [pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic]